"ad's Self-Serve DSP is an innovative platform designed to empower programmatic advertising and marketing for web agencies and small businesses. This comprehensive suite of programmatic advertising solutions addresses a wide array of advertising requirements, allowing users to execute various types of campaigns, including video, connected TV, mobile, and display ads. Equipped with an extensive Data Marketplace and advanced targeting features such as cookieless and contextual targeting, ad ’s platform utilizes the robust Microsoft Invest DSP technology, ensuring a seamless experience for creating, managing, and optimizing programmatic advertising campaigns. The Self-Serve DSP adopts a 'no minimum spend' policy, making it accessible for small businesses to leverage its powerful features. Users benefit from AI-driven tools that convert complex data into actionable insights, facilitating smart, data-driven decision-making and optimizing advertising strategies effectively. Designed to simplify programmatic advertising, ad 's platform caters to users without technical backgrounds while utilizing advanced AI capabilities for efficient campaign optimization. It also streamlines campaign management from creation to optimization, offering user-friendly solutions for managing every aspect of ad campaigns. Additionally, the platform supports various ad formats, including banners, images, third-party tags, HTML5, video, and native ads, making it a versatile choice for all advertising needs."