Display Gate Guard is an advanced AI-driven tool designed to ensure brand safety and suitability in display marketing. It offers a thorough analysis of ad placements, providing advertisers with critical insights into where their ads are shown. The tool conducts comprehensive audits of placements, identifying potential fraudulent websites to enhance brand safety and suitability. One of its key features is the creation of blacklists and whitelists for clients, which can be utilized in future campaigns to manage reputational risks and ensure ads are placed in environments that align with brand values. Display Gate Guard also helps mitigate financial losses from deceptive practices like Made-For-Advertising (MFA) websites that generate invalid traffic. By analyzing major metrics in your placement list, the tool delivers deep insights and actionable advice to refine your campaign strategies. Leveraging AI technology, it assesses website performance and relevance based on various metrics, helping to curate a list of placements that meet the client's specific needs. Businesses using display marketing to boost brand recognition and drive traffic can greatly benefit from Display Gate Guard's capabilities. The tool offers complimentary evaluations and ratings of your display marketing efforts, along with ongoing consultations, practical recommendations, and detailed reporting to enhance campaigns. This leads to significant cost savings on display advertisements. Display Gate Guard specializes in display placements on the Google Display Network (GDN) and programmatic advertising on various DSPs like DV360, TradeDesk, and Adform.