Observo is an AI-driven Observability Pipeline tailored for Security, IT, and DevOps data management. Unlike traditional, rule-bound pipelines, Observo offers a dynamic, continuously learning solution that evolves with your data. Key features include data optimization, smart routing, anomaly detection, a searchable low-cost data lake, data enrichment, and sensitive data discovery. In terms of data optimization, Observo significantly reduces log volumes, leading to substantial cost savings in observability. Smart routing ensures data is directed where it maximizes value, avoiding vendor dependencies. Observo's anomaly detection swiftly identifies and resolves incidents, while its cost-effective data lake enables flexible data retention. The platform enriches data context for faster searches, mitigates alert overload, and ensures compliance with PII security. Observo empowers users with control over their observability data through seamless source-destination connections, transformations, and optimized data routing for superior business outcomes. Industry feedback highlights Observo's role in cost efficiency and enhancing incident response capabilities.