Prism is an advanced generative AI platform tailored to elevate the creative process for designers. This innovative tool provides a dynamic visual control interface, allowing designers to collaborate with AI in real-time for designing and animating. Prism's robust features enable rapid iterations, empowering designers to guide AI in generating designs through animation. This collaboration minimizes waiting time by ensuring the AI accurately interprets the designer's instructions. One of Prism's standout features is 'Lenses,' which lets designers experiment with various styles, moods, and prompts while maintaining control over the AI. Lenses facilitate quick and creative iterations without altering the original work, preserving the designer's vision. As a comprehensive creative studio, Prism supports the entire creative process from start to finish. Its capabilities extend to motion design systems, making it ideal for larger creative organizations that need control, cohesion, and consistency across teams.